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Tips and tricks for indie app developers working on launches, App Store optimization, analytics, and the rest of the work around building an app.
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What kills apps, and why it isn’t being Sherlocked
Apple added Dark Noise’s core job to iOS, and the app still earns over $4,700 a month. Sherlocking is a real risk, but it isn’t an automatic death sentence.
How to make an app press kit journalists actually open
The exact anatomy of a press kit that gets your app covered – the fact sheet, the images journalists use, and a complete template to copy.
How to price an app: the coffee test
Price your app against what people already buy – the coffee test, an annual-price hypothesis, and four questions that help find your price band.
When to call requestReview(): Apple’s rules and the timing that works
Apple limits how often review prompts appear and now gives clear guidance for using them – here’s how to ask respectfully after a meaningful success.
10 App Store optimization mistakes you can fix in an afternoon
Find and fix ten common App Store listing mistakes: unclear metadata, duplicate keywords, benefit-free screenshots, weak release notes, and untested assumptions.
The ultimate indie iOS app launch checklist
A complete app launch checklist for indie iOS developers – all the key tasks from 45 days before launch to 60 days after.
Kickstart: launch retrospective
Two months after Kickstart launched, here’s what went well, what I’d change, and what’s coming next.